More than a decade ago, our story began — with two best friends, Johannes and Louis, who grew up side by side, driven by curiosity and a shared passion for experiencing life to the fullest. They loved discovering new places, meeting new people, and celebrating the simple things — good food, good company, and good moments.
Even back then, Louis dreamed of creating his own brand. It was an idea he talked about endlessly — a vision that never really left. After studying Fashion & Design Management and gaining experience in the industry, the moment came to bring that dream to life. Louis asked Johannes to join him as Co-Founder. He said yes — and so a lifelong friendship became a partnership.
Johannes & Louis at THESING factory
Now, we’re standing at the beginning of a new chapter.
Together, we craft our shoes in a second-generation, family-run workshop — working with people who share our values, our respect for craftsmanship, and our belief in doing things the right way. From day one, our philosophy has been clear: build loyal, personal relationships, source locally, and focus on quality over quantity.
This brand isn’t about chasing trends or pleasing everyone. It’s about authenticity — creating something honest and personal.
Designed by us, for us, and for those who share the same spirit.
A/W SS25/26 documented in Japan
Johannes & Louis in Japan
More than a decade in the making — and our journey is just beginning.